Key Hashtags

• #QualityOfCare
• #IMNHC2026

Monthly Key Messages

• Quality of care is fundamental to saving the lives of women and newborns. Every year, millions of preventable maternal and newborn deaths occur due to poor quality care that is unsafe or ineffective.
• Access alone is not enough. More preventable maternal and newborn deaths occur because of poor quality than lack of access to care. Quality maternal and newborn health care must be safe, effective, timely, efficient, equitable, and people-centered — ensuring that every contact with the health system delivers real benefit to mothers and babies.
• Health system foundations matter. Skilled, supported health workers, evidence-based policies and standards, essential commodities, functional referral systems, and reliable data and measurement are essential for delivery of high-quality care across pregnancy, childbirth, and the postnatal period.
• Experience of care is a core element of quality. Respectful maternity and newborn care, effective communication, emotional support, and dignity are not optional — they are central to ensuring women and families trust and use health services.
• Moving beyond fragmented initiatives to system-wide improvements for maternal and newborn care requires strong leadership, aligned policies, sustainable financing, and collaboration across actors and sectors.
• Equity must be at the heart of quality. Improving quality of care means closing gaps so that every woman and every newborn — regardless of geography, income, or status — receives the care they need to survive and thrive.

Social Media Messages

• High coverage of health services does not guarantee impact. Too many maternal and newborn deaths occur because the care received is unsafe or ineffective. Improving #QualityOfCare is essential to saving lives and ensuring better outcomes for women and newborns.
• Quality care goes beyond access. Safe, effective, timely, equitable, and people-centered services are needed at every stage of pregnancy, childbirth, and the postnatal period. #QualityOfCare #MNH
• Health systems can only deliver quality care when they are strong. Skilled, supported health workers, evidence-based policies/standards, essential commodities, functional referral systems, and continuous measurement tare vital to achieving positive outcomes. #QualityOfCare
• Experience of care matters. Respect, dignity, clear communication, and emotional support are core components of quality maternal and newborn health services — and critical to building trust in health systems. #QualityOfCare
• Improving #QualityOfCare requires leadership, coordination, and accountability. When ministries, health facilities, and partners align behind a shared vision, health systems can improve and sustain quality care at scale.
• Equity must guide quality improvement. Every woman and every newborn deserves high-quality care — no matter where they live or who they are. #QualityOfCare #MNH

Looking Ahead to #IMNHC2026

• Tickets are going fast for #IMNHC2026! Reserve your spot today to be part of the global movement driving stronger, more equitable quality maternal and newborn health care. www.imnhc2026.org
• #IMNHC2026 will shine a spotlight on maternal and newborn health. Global experts will share research, innovations, and lessons that help ensure every woman and every newborn not only survives but thrives. Learn more: www.imnhc2026.org
• The future of maternal and newborn health depends on collective action. As we look ahead to #IMNHC2026, let’s keep pushing for stronger quality care, equity, and better outcomes for every mother and baby, everywhere. See more: www.imnhc2026.org

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